February 2012
6 posts
Klout Has Access To A Ton Of Its Users' Data —...
via businessinsider.com Whilst it’s easy to bash what the likes of Klout and Kred are doing (generally, those who complain the most are the ones to whom these scores matter), they are actually beginning to solve, or provide a good direction to a major problem anyone working in social media has had for some time - identifying not only people who can change or influence others’...
Questions Emerge about Pinterest's Linking Tactics...
Pinterest may be facing user backlash in the wake of the news that the company has been quietly making money off of its customer base. Josh Davis at LLSocial.com uncovered the when a pin is posted to the site and it links to an ecommerce site with an affiliate program, Pinterest modifies the link to add their own affiliate tracking code. via marketingvox.com Interesting question here - why...
Path's Big Mistake
via gizmodo.com Interesting point of view about data - surprised this time though that it is Path in the firing line rather than Facebook. Posted via email from paulfabretti’s posterous | Comment »
Smartphones, Tablets, PCs, The Devices People Use...
via briansolis.com Posted via email from paulfabretti’s posterous | Comment »
Experian Hitwise - 1 Facebook fan = 20 additional...
via weblogs.hitwise.com When you think of the impact that Pinterest is having on e-commerce and the evidence suggesting that Facebook fans equate to an additional 20 site visits per month, you can see how close we are to attributing genuine commercial benefit to social media matters. Posted via email from paulfabretti’s posterous | Comment »
And The Crunchie Goes To…Pinterest, Best New...
via techcrunch.com Fantastic news for Pinterest. It presents a really interesting challenge for both delicious AND google. Pinterest brings together the benefit of social bookmarking for images - so does google integrate the images into its search results or simply the links? Posted via email from paulfabretti’s posterous | Comment »
January 2012
9 posts
[N2K] Announcing In-App Currency Offers
Could be the fastest growing aspect of Facebook this year. http://developers.facebook.com/blog/post/626/ Sent to you via Google Reader Sent from my Kindle Fire Posted via email from paulfabretti’s posterous | Comment »
[N2K] Facebook In 2012 From A Commerce Perspective
Facebook is going to be THE big mover this year, and as has been suggested by several VC’s in the US, may not go to an IPO. For a business doing the revenues it is at the valuation it currently has may seem like a big risk but the reality it’s, it still has SIGNIFICANT revenue growth to achieve. Credits are just one example of a massive money-spinner in its infancy, whilst f-commerce...
Ford’s Jim Farley on the importance of putting...
“My responsibility is to teach the organization something they’re not willing to learn. If I get fired because of it or if I don’t fit, I should not have been there any way. We live in a new paradigm…with a new opportunity.” – Jim Farley http://feedproxy.google.com/~r/Pr20/~3/xZTXWDI0AL4/ Sent from my iPhone so there’s a god chance of typos :-) Posted via email from...
[N2K] Forget destinations. Your brand is...
via feedproxy.google.com This is really, really important if content is at the heart of your website. By content, I don’t just mean social “chit-chat” kind of stuff, I mean product too. Frictionless sharing and the increasing integration of Open Graph insights into web experiences will personalise your web experience like you won’t believe. Posted via email ...
[KiP] London to Get Europe’s Largest Free WiFi...
via thenextweb.com I don’t think we can underestimate the importance of this announcement. Far from being a tourism gimmick, this should be the template to put the rest of the country in the same situation. Posted via email from paulfabretti’s posterous | Comment »
[innovation] Facebook Timeline Sends Anti-Drugs...
via thenextweb.com Love this - simple and effective. I suspect that this has more effect as a stand-alone image than it does as an ongoing campaign but lets wait and see. Posted via email from paulfabretti’s posterous | Comment »
[innovation] Nuts magazine publishes 'The...
via thedrum.co.uk nice application of AR - not sure how much it progresses the technology, but I suppose if people don’t innovate, we’ll never know. Posted via email from paulfabretti’s posterous | Comment »
[worth reading] No, You Can't Pick My Brain. It...
via forbes.com Posted via email from paulfabretti’s posterous | Comment »
[worth reading] About the Windows Phone homebrew...
Interesting how no matter what Microsoft do, there are always unfounded detractors. About the Windows Phone homebrew situation via The Next Web by Alex Wilhelm on 1/2/12 Writing about anything Microsoft related is always sticky, as it’s all but impossible to do so without making someone unhappy. I’ve written about this fact before, but the gist is that if you write a piece that is critical of...
December 2011
10 posts
[worth reading] Absolutely, Positively...
Along with many of you, we’ve seen the video showing one of our couriers carelessly and improperly delivering a package the other day. As the leader of our pickup and delivery operations across America, I want you to know that I was upset, embarrassed, and very sorry for our customer’s poor experience. This goes directly against everything we have always taught our people and...
[worth reading] The Top 20 iPhone And iPad Apps of...
via techcrunch.com Posted via email from paulfabretti’s posterous | Comment »
[KiP] Lansons Conversations » Blog Archive »...
via lansonsconversations.com Handy breakdown of uk social media users. In ominous Facebook blue but covers the whole spectrum nicely. Posted via email from paulfabretti’s posterous | Comment »
[KiP] Here's What People Look at on Facebook Brand...
via mashable.com Posted via email from paulfabretti’s posterous | Comment »
[worth knowing] Here’s a first look at the...
via venturebeat.com Posted via email from paulfabretti’s posterous | Comment »
[worth reading] A detailed analysis of a perfect...
A detailed analysis of a perfect blogger pitch by Chris Abraham on December 3, 2011 · 0 comments via marketingconversation.com Quite nice little explanation of what is probably the trickiest thing of practices - blogger outreach! Posted via email from paulfabretti’s posterous | Comment »
[worth knowing] Improved Klout Topics « Measuring...
via corp.klout.com Check out our improvements to Klout Topics! You can add your own topics and earn sashes for being a topical influencer. Posted via email from paulfabretti’s posterous | Comment »
[worth reading] Bell Pottinger; the most...
In what could either be the worst case of getting caught out sharing secrets with people you haven’t known long enough to trust, or of schoolboy-level boasting (which will probably be what it’s positioned as), Bell Pottinger is in some serious deep water. The front page of today’s Independent shows executives from the lobbying and PR agency telling agents from the Bureau of Investigative...
[K2K] Facebook’s Acquisition Of Gowalla Is...
via feedproxy.google.com So, anyone who is in this space will know Gowalla was recently acquired by Facebook and I can’t help but think that this is SQUAURELY to its change of strategy from being a simple check-in tool to a story-telling one. About 2 months ago, Gowalla started asking you to create your story and, when you open the app, you will begin to see locality-related stories,...
[N2K] Intuit Begins Creating Facebook Storefronts
via feedproxy.google.com As anybody who has explored and developed shop fronts in Facebook will know, one of the biggest headaches is about connectivity to a payment service. It *should* be a lot easier than it is, but with this move by Intuit, things should get a WHOLE lot easier. Just need to see where Sage’s comes in… Posted via email from paulfabretti’s...
November 2011
35 posts
[KiP] Persuasive checkout best practice from ASOS...
via econsultancy.com A great piece on what are quite simple steps that ASOS gave taken to make a huge impact on shopping basket abandonment. Posted via email from paulfabretti’s posterous | Comment »
[PoV] Facebook research finds social and...
Facebook has released some early research from media partners who have integrated Open Graph, including Yahoo! News, The Washington Post and The Guardian. The research found that the news sites which focus on building social and personalised news experiences are the ones which will see higher increases in traffic and engagement. With the Open Graph, publishers can build a new kind of news app...
Reboot Conference in Copenhagen | alex de carvalho
Link: Bootstrapping. Douglas Bowman, Jason Calacanis, Cory Doctorow, Jason Fried, Robert Scoble, Doc Searls, Jimbo Wales, David Heinemeier Hansson and David Weinberger are just some of the more than 25 speakers that all ready is on the speaking list with more to come … This year’s Reboot conference on 10–11 June 2005 is building up an impressive list of speakers and I...
50% Of Ecommerce Site Visitors Are Logged In To...
A Facebook spokesperson confirmed that ecommerce sites are increasingly adding social features. She shared with us a new statistic: 88% of Internet Retailer Top 200 retail sites are integrated with Facebook. Sociable Labs’ founder and CEO Nisan Gabbay explained that the target age market for an ecommerce site has surprisingly little influence on the percentage of visitors that were logged in to...
[woth reading] Google Adds More Social SEO With...
Google News now highlights +1’d articles from people in your Google+ circles in its Spotlight section. Friends’ faces and Google+ profiles are displayed next to the link, just like in Google’s social search results. Earlier this month, Google News added the same feature for authors, showing Google+ info under their headlines. The BIG integration has started. Search is now no...
[personal] cube grenade case study: gabba |...
via gapingvoid.com Something cropped up today which got me thinking about where I’ve come from way back when. Hugh kindly produced this Cube Grenade for us which we were so proud of back in the day - and remain so now. Posted via email from paulfabretti’s posterous | Comment »
[PoV] Facebook To Mix Sponsored Stories Ads With...
via techcrunch.com I’m a huge fan of sponsored stories. From the brands we have been working with, the impact of sponsored stories is indeed (as FB suggest) much greater than standard ads. What is much less proven is the efficacy/eyeballs/interactions of the “real-time” status stream and therefore any ads that are served with in. This then raises the question that with...
[PoV] Visa Re-invents The Advertising Model
The implications are unusual in that in this scenario the media agency moves to the head of the line, and assumes the role traditionally reserved for the creative agency. via forbes.com Aside from making perfect, common sense this is a really interesting viewpoint. As every man and his dog scrambles to “own” social media, it is the media planners who are able (at the moment) to...
Who Is an Average Facebook User?
via mashable.com Posted via email from paulfabretti’s posterous | Comment »
[worth knowing] eBay to open its first UK shop -...
eBay, the online shop, is to open its first UK shop, in the latest sign that internet retailers are moving onto the high street. The eBay shop will only be a five-day experiment, but follows similar schemes run by Amazon, House of Fraser and even Marks & Spencer (Dusseldorf: MA6.DU - news) to encourage their internet shoppers to visit real shops. The shop on Dean Street, just off...
[good to know] Facebook Ad Analytics Down To The...
via feedproxy.google.com the more you know, the better you can be! Posted via email from paulfabretti’s posterous | Comment »
[KiP] Aspiration: Trusted (Negative) Customer...
It may surprise you, but a sign of a mature social business is to allow negative customer reviews right on the homepage. Hard pill to swallow? Absolutely. Many brand managers, CMOs and CEOs will resist tarnishing the brand, yet savvy social strategists know to enable a trusted place for prospects, reviews from actual customers will need to surface during their decision...
[KiP] For Brands On Facebook, Fan Quality Trumps...
What matters is the quality of the friendships, not the quantity of friends. At BBDO, our analytics practice “The Worth” has done numerous studies correlating product sales to Facebook activity and our quality-based definition of engagement. Working with Next Generation Marketing Insights (NGMI), we measure the levels of personalization and emotion in consumer conversations, and quantify how...
[worth reading] BBC News - Computer gamers' brains...
via bbc.co.uk I’ve always been a huge believer in the power of games to improve not only reasoning but also hand-eye coordination. One area i’d not considered was the dependency on the constant rewards (core to gaming theory) - which, surely, would end up becoming a transferable dependency on frequent rewards away from the machine. Is this why we all are so giving of ourselves...
[worth reading] In Defence Of Influence Metrics
via feedproxy.google.com A really nice, considered piece about the true value of social media metrics. Posted via email from paulfabretti’s posterous | Comment »
[KiP] Report: TV Still Dwarfs Facebook As News...
via feedproxy.google.com Posted via email from paulfabretti’s posterous | Comment »
[worth reading] Heavenly Skywalk: Glass path...
via whatsonxiamen.com Scared me to death just looking at this… Posted via email from paulfabretti’s posterous | Comment »
[KiP] Privacy Fail: Klout Has Gone Too Far. | The...
via therealtimereport.com The incredible, yet, ultimately unsurprising impact of frictionless sharing/network profiling. This piece of all the ones I have read about this particular issue has the most comprehensive updates of the story. Posted via email from paulfabretti’s posterous | Comment »
[Worth reading] How to Think Creatively - Tony...
1. Saturation: Once the problem or creative challenge has been defined, the next stage of creativity is a left hemisphere activity that paradoxically requires absorbing one’s self in what’s already known. Any creative breakthrough inevitably rests on the shoulders of all that came before it. For a painter, that might mean studying the masters. For me, it involves reading widely and...
[PoV] Kindle Fire Creates Dilemma for Android |...
The Amazon Kindle Fire is living up to its name by setting the tablet market on fire. Pre-orders of the as yet unreleased tablet have been phenomenal. The success of the Kindle Fire, however, puts Android tablets in general between a rock and a hard place. Similar Articles: Amazon’s Kindle Fire Tablet vs. the Competition: Spec...
[new tech] Arrived Has Arrived | TechCrunch
Sponsored Ads via techcrunch.com Helping to solve the age old problem of having to check-in with multiple tools to different networks. Gowalla’s massive update last month went some way to doing this with its auto-posting to Twitter, Facebook and Foursquare…but how much of a fringe network is...
[KiP] Buffer For Facebook Allows Scheduling Of...
via feedproxy.google.com Unless you’ve been using something by Buddy Media or Hootsuite for ages already… Posted via email from paulfabretti’s posterous | Comment »
[KiP] Google Acquires Katango, The Automatic...
Back in September we broke the news that Google was in talks to acquire Katango, a small Kleiner Perkins-backed startup that launched this past summer. Today, they’ve made it official: Katango just announced that it’s been acquired by Google, and that it’ll be joining the Google+ team. We’re also hearing that Google isn’t only acquiring Katango for their talent — it’s...
[KiP] Do Facebook Users Even Know What They Like?
via feedproxy.google.com Interesting point this - fans will happily, nay, inanely Like a Page once falsely inflating the PTAT figures and never be seen again. Be aware brands, be VERY aware. Posted via email from paulfabretti’s posterous | Comment »
[KiP] Why Your Website Needs Facebook’s Comments...
via feedproxy.google.com I’m getting more and more excited by the way that we have options about integrating social interactions into our e-commerce landscape. Posted via email from paulfabretti’s posterous | Comment »